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SAP C-C4H22-2411 Exam Syllabus Topics:

Topic	Details
Topic 1	Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.
Topic 2	Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to effectively describe, explain, and utilize these components.
Topic 3	Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.
Topic 4	Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q46-Q51):

NEW QUESTION # 46
Which of the following statements describes how the Email Campaign Update functionality works? Note:
There are 3 correct answers to this question.

A. New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.
B. Opening a campaign with a previous template version will prompt to update the campaign.
C. A network connection during a campaign update can result in a failed save attempt.
D. Changes made to a template can be reversed by performing a rollback to the previous version.
E. A modification to the campaign template will update all batch campaigns.

Answer: A,B,C

Explanation:
In SAP Emarsys, the Email Campaign Update functionality allows users to apply modifications made to a template across multiple existing email campaigns that were created using that template. This ensures consistency and saves time by eliminating the need to manually update each campaign individually.
B: New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.When new elements or changes are added to a template, utilizing the Campaign Update feature distributes these modifications to all associated campaigns. This means that any new content blocks, design changes, or structural adjustments made to the template become immediately available in all campaigns linked to that template once the update is executed. help.emarsys.com C: A network connection during a campaign update can result in a failed save attempt.The stability of the network connection during the campaign update process is crucial. Interruptions or instability in the network can lead to failed save attempts, causing the update process to fail. In such cases, the email content remains unaffected, but the affected campaigns may not send out emails as intended. Users are advised to retry the update process or manually apply the template changes to the affected campaigns. help.emarsys.com E: Opening a campaign with a previous template version will prompt to update the campaign.If a campaign was created using an older version of a template and that template has since been modified, opening the campaign will trigger a prompt notifying the user of the available updates. This allows users to decide whether to apply the latest template changes to the campaign, ensuring that all campaigns can be kept up-to- date with the most recent design and content standards.
Incorrect Options:
A: A modification to the campaign template will update all batch campaigns.This statement is incorrect because simply modifying a template does not automatically update all batch campaigns. The Campaign Update feature must be explicitly used to apply template changes to existingcampaigns. Without initiating this process, the campaigns remain unchanged despite modifications to the template. help.emarsys.com+1help.
emarsys.com+1
D: Changes made to a template can be reversed by performing a rollback to the previous version.This statement is incorrect because once changes are made to a template and distributed using the Campaign Update feature, they cannot be automatically rolled back to a previous version.

NEW QUESTION # 47
You want to see an engagement summary for Mobile Engage Push and SMS channels for a given month.
Where can you find this report in Analytics?

A. Campaign Analytics
B. Strategic Dashboard
C. Value Measurement
D. Revenue Analytics

Answer: A

Explanation:
To view an engagement summary for Mobile Engage Push and SMS channels:
* Option B (Campaign Analytics):Correct. Campaign Analytics provides detailed engagement metrics (e.g., sends, opens, clicks) for specific channels like Mobile Engage Push and SMS over a selected time period, such as a month.
* Option A:Incorrect. Revenue Analytics focuses on revenue attribution, not channel engagement.
* Option C:Incorrect. Value Measurement is for ROI and business value, not detailed engagement summaries.
* Option D:Incorrect. Strategic Dashboard offers high-level KPIs, not channel-specific engagement details.The SAP Emarsys Help Portal under "Campaign Analytics" confirms this.References:SAP Emarsys Help Portal - "Campaign Analytics" (https://help.emarsys.com/).

NEW QUESTION # 48
Which of the following are supported functionalities within the SAP Emarsys Customer Engagement plug-in for Shopify? Note: There are 2 correct answers to this question.

A. Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer Engagement
B. Automated installation of the Web Recommender template in your Web shop
C. Automated installation of the Web Extend data collection scripts on your Shopify themes
D. Automated creation of Interactions programs for Shopify events

Answer: A,C

Explanation:
The Shopify plug-in for SAP Emarsys supports:
* Option B:Correct. It automatically triggers Shopify events (e.g., purchases) as external events in Emarsys.
* Option D:Correct. It installs Web Extend scripts for data collection on Shopify themes.
* Option A:Incorrect. Web Recommender templates require manual setup, not automated.
* Option C:Incorrect. Interactions programs need manual configuration, not auto-created.The SAP Emarsys Help Portal under "Shopify Integration" confirms these features.References:SAP Emarsys Help Portal - "Shopify Integration" (https://help.emarsys.com/).

NEW QUESTION # 49
You are an account owner. You want to add a new administrator with access to Smart Insight. Which user role do you select?

A. BI Administrator
B. Account Owner
C. Administrator
D. Operator

Answer: A

Explanation:
In SAP Emarsys, user roles define access levels:
* Option C (BI Administrator):Correct. The BI (Business Intelligence) Administrator role is specifically designed to provide access to Smart Insight, which includes advanced analytics and reporting features like revenue and customer lifecycle data.
* Option A:Incorrect. Account Owner has full access but is typically reserved for the primary owner, not a new admin.
* Option B:Incorrect. Administrator has general access but lacks specific Smart Insight permissions unless customized.
* Option D:Incorrect. Operator is a limited role for basic tasks, not analytics access.The SAP Emarsys Help Portal under "User Management" details the BI Administrator role for Smart Insight.References:
SAP Emarsys Help Portal - "User Management" (https://help.emarsys.com/).

NEW QUESTION # 50
Which statement correctly describes the data flow of Web recommendations?

A. Recommendations are requested from the end user's email server by the JavaScript API. The returned recommendations are then displayed by the same API.
B. Recommendations are requested from the end user's browser by the JavaScript API. The returned recommendations are then displayed by the same API.
C. Recommendations are displayed on SAP Emarsys Customer Engagement servers using a PHP module.
D. Recommendations are requested from SAP Emarsys Customer Engagement servers. The returnedrecommendations are then displayed on the client website.

Answer: B

Explanation:
Web recommendations in SAP Emarsys work as follows:
* Option A:Correct. The JavaScript API (Web Extend) requests recommendations from the Emarsys servers directly from the user's browser, then renders them on the website.
* Option B:Incorrect. Requests originate from the browser, not Emarsys servers.
* Option C:Incorrect. Email servers are unrelated to Web recommendations.
* Option D:Incorrect. Recommendations are displayed client-side, not on Emarsys servers.The SAP Emarsys Help Portal under "Web Recommendations" confirms this data flow.References:SAP Emarsys Help Portal - "Web Recommendations" (https://help.emarsys.com/).

NEW QUESTION # 51
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