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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
Topic 2	Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
Topic 3	Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
Topic 4	Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
Topic 5	Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.

Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q272-Q277):

NEW QUESTION # 272
What is a difference between a dynamic list and a static list?

A. You can add an action to a dynamic list that will trigger when a prospect is added but you cannot add an action to trigger on a static list when a prospect is added
B. You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list
C. Dynamic lists are retroactive while a static list cannot be retroactive
D. You cannot manually update list membership of a static list but you can manually update list membership of a dynamic list

Answer: B

Explanation:
The difference between a dynamic list and a static list is that you cannot manually update list membership of a dynamic list but you can manually update list membership of a static list. A list is a collection of prospects that you can use to segment your audience, send emails, or perform other actions. A dynamic list is a list that automatically populates with prospects who match the criteria you set. A static list is a list that you manually populate with prospects or import from a file. A dynamic list is constantly updated, so prospects are added or removed from the list as they meet or no longer meet the criteria. A static list is not updated automatically, so you can add or remove prospects from the list as you wish. You cannot manually update list membership of a dynamic list, because the list is controlled by the criteria. You can manually update list membership of a static list, because the list is controlled by you

NEW QUESTION # 273
What form handler setting allows prospects to receive multiple autoresponders from form hour period?

A. Disable Visitor Activity Throttling and send autoresponder emails after every submission
B. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
C. Execute form handler in real time after every submission
D. Attribute all prospect activities to prospect record after every submission

Answer: A

Explanation:
Explanation
A form handler setting that allows prospects to receive multiple autoresponders from form submissions within a 24-hour period is Disable Visitor Activity Throttling and send autoresponder emails after every submission. This setting overrides the default behavior of Marketing Cloud Account Engagement, which is to throttle visitor activity and send only one autoresponder email per prospect per form per day2. This setting can be useful for forms that are used for multiple purposes, such as event registration, content download, or contact request

NEW QUESTION # 274
Arrange these events in sequence:
A . The visitor is now a prospect.
B . A visitor submits a conversion form
C . A cookie is applied
D . The prospect's activity history is available to view in Marketing Cloud Account Engagement E . Visitors access your company website

A. C B A D E
B. E B A D C
C. E C B A D
D. A D E C B

Answer: C

Explanation:
The correct sequence of events is E C B A D. Visitors access your company website (E), a cookie is applied , a visitor submits a conversion form (B), the visitor is now a prospect (A), and the prospect's activity history is available to view in Marketing Cloud Account Engagement (D)4. This is how Marketing Cloud Account Engagement tracks and captures visitor and prospect data and behavior

NEW QUESTION # 275
A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?

A. Marketing Cloud Account Engagement landing page without a form
B. Marketing Cloud Account Engagement form handler
C. Third party form
D. Marketing Cloud Account Engagement form

Answer: D

Explanation:
Explanation
According to the [Salesforce documentation], the recommended Marketing Cloud Account Engagement asset to use for progressive profiling is a Marketing Cloud Account Engagement form. A Marketing Cloud Account Engagement form is a web form that can be used to collect information from prospects and store it in Marketing Cloud Account Engagement. A Marketing Cloud Account Engagement form can be configured to use progressive profiling, which is a feature that allows the form to display different fields based on the information that is already known about the prospect. This way, the form can collect more information over time, without asking the same questions repeatedly or overwhelming the prospect with too many fields at once. A Marketing Cloud Account Engagement landing page without a form, a Marketing Cloud Account Engagement form handler, or a third party form are not recommended for progressive profiling, as they do not have the same functionality and flexibility as a Marketing Cloud Account Engagement form. References:
[Salesforce documentation]

NEW QUESTION # 276
Identify three webinar connectors for Marketing Cloud Account Engagement

A. ReadyTalk, GoTo Webinar, WebEx
B. WebEx, JoinMe, GoTo Webinar
C. Adobe Connect, Lync, BlueJeans
D. Zoho, WebEx, ReadyTalk

Answer: A

Explanation:
Explanation
Marketing Cloud Account Engagement has native webinar connectors for ReadyTalk, GoToWebinar, and WebEx. These connectors allow you to sync webinar data with Marketing Cloud Account Engagement and use it for segmentation, automation, and reporting. You can also create webinar campaigns in Marketing Cloud Account Engagement and track the registration and attendance of prospects

NEW QUESTION # 277
......

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